Media & Entertainment
How Consumer Data, Insights Can Aid Players in the Video Streaming Wars
Video streaming has been around for years, but the technology has advanced to the point now that it’s about to shake up a decades-old business model to its foundation and disrupt long-established players in film and television. Let the video streaming wars begin. For more than 50 years, studios have operated a lucrative B2B content […]
How AI and Blockchain are Energizing the Media & Entertainment Industry
When people think of tech in media, their first thoughts are likely around digital platforms that bring more content to our fingertips. Now, leading innovations -– namely, AI and blockchain — are enabling media companies to take this a step further by delivering even more compelling content to broader audiences. AI is being used to […]
IBM Watson is Making Connections at the GRAMMYs
There is a game I play whenever I meet someone new. After exchanging the usual pleasantries, I immediately start to look for commonalities between us. Do we live in the same part of the world? Did we go to the same college? Do we know any of the same people? Do we work for the […]
Lexus Europe Creates World’s Most Intuitive Car Ad with IBM Watson
According to one of the greatest filmmakers of all time, Alfred Hitchcock, “To make a great film you need three things – the script, the script, and the script.” What happens when you give an Oscar-winning director a script written entirely by artificial intelligence? The answer is the new ‘Driven by Intuition’ advertisement by Lexus. […]
How the Media’s Merger-Mania Will Impact Consumers
Facing staggering disruption in recent years, media companies are in the midst of a heated battle against one another to be able to reach consumers. But aside from merging with one another, how do they actually go about finding — and keeping — customers? Mergers of technology, media and telecom companies have accelerated in recent […]
How Consumer Demand is Driving Media Companies to Get Personal
With an ever-increasing array of devices and over-the-top direct-to-consumer platforms, connected consumers are now clearly demanding high quality and personalized anytime, anywhere content experiences. Media and entertainment firms are now competing for three things – with each and every consumer – their time, advocacy and money. Consumers are spending more time watching video on their […]