IBM Global Services
Medicine and the Message: Consumer Engagement and the Power of Nontraditional Data
The journal Health Affairs estimates that the U.S. spends nearly $500 billion annually on pharmaceutical treatments. Focusing on clinical value alone isn’t enough to meet business growth targets — customer experience plays a critical role in long-term brand success. But experience doesn’t occur in isolation: To win trust and boost spending, pharma brands must use […]
A Cloud Native Banking Transformation is Upon Us
Last week IBM and Thought Machine announced a partnership that brings together two very different, but highly complementary companies to transform the banking industry as we know it. Banks across the globe are facing multiple levels of market disruption, including everything from rising customer expectations around services, continued pressure on margins, and increased costs of […]