Consumer Behavior

Shifts in U.S. Consumers’ Preferences Amid COVID-19 Make Business Agility Essential

As we move through the pandemic, and states and businesses in the United States begin to carefully re-open, U.S. consumers’ attitudes toward life and work are continuing to evolve, according to new research from the IBM Institute for Business Value (IBV). The IBV polled more than 18,000 U.S. adults in May and early June to […]