IBM Watson
AI in 2020: From Experimentation to Adoption
AI has captured the imagination and attention of people globally. But in the business world, the rate of adoption of artificial intelligence has lagged behind the level of interest through 2019. Even though we hear that most business leaders believe AI provides a competitive advantage, up until recently, some industry watchers have pegged enterprise adoption […]
In Telecom, Watson Assistant Grows 150% Year-Over-Year
Nobody likes the prospect of having to get on a computer or pick up a phone and reach out to customer service. Call centers in countries around the world are notorious for long wait times, poor service and high customer churn. In many call centers, even the best employees are forced to dig for answers […]
Watson Anywhere: The Future
(Part 3 in a Series) There’s a paradox in the world of AI: While it’s the largest economic opportunity of our lifetime (estimated to contribute $16 trillion to GDP by 2030), enterprise adoption of AI was less than 4% in 2018. A recent Gartner survey said that the 4% in 2018 has now grown to […]
Toronto Raptors Use Data-Driven Command Center on Path to NBA Finals
For the first time in their 24 years as an NBA franchise, the Toronto Raptors are in the NBA Finals, squaring off against the Golden State Warriors in the best of seven games series. The Raptors are going up against one of the most talented and accomplished NBA teams. The Warriors are the defending NBA […]
Medicine and the Message: Consumer Engagement and the Power of Nontraditional Data
The journal Health Affairs estimates that the U.S. spends nearly $500 billion annually on pharmaceutical treatments. Focusing on clinical value alone isn’t enough to meet business growth targets — customer experience plays a critical role in long-term brand success. But experience doesn’t occur in isolation: To win trust and boost spending, pharma brands must use […]
How IBM is Using AI to Speed Partner Lead Sharing
Passing quality sales leads from our salespeople to partners is crucial to bolstering a thriving partner ecosystem, and data shows that the faster we can pass these leads on, the greater the chance of closing the deal. According to a 2017 study by IBM’s Chief Analytics Office (CAO), sales leads that are passed within a […]
IBM Watson is Making Connections at the GRAMMYs
There is a game I play whenever I meet someone new. After exchanging the usual pleasantries, I immediately start to look for commonalities between us. Do we live in the same part of the world? Did we go to the same college? Do we know any of the same people? Do we work for the […]
Lexus Europe Creates World’s Most Intuitive Car Ad with IBM Watson
According to one of the greatest filmmakers of all time, Alfred Hitchcock, “To make a great film you need three things – the script, the script, and the script.” What happens when you give an Oscar-winning director a script written entirely by artificial intelligence? The answer is the new ‘Driven by Intuition’ advertisement by Lexus. […]
Customer Loyalty Revisited with Advanced Personalization
Customer loyalty has become an ever more complex and nuanced discipline. Consumers might stick with a brand because of product quality and price breaks, but they also expect something more than just a transactional relationship. Knowing that companies collect their personal information, consumers want to see that data be the foundation of smart, personalized — […]
Minestar Taps AI to Refine Oil & Gas Bidding in Canada
Minestar casts a wide net across the Canadian oil & gas and oil sands industry. That’s because it covers just about every aspect from mining and petrochemicals, to power generation and other sectors, as well. So when the energy industry began to drive down costs in recent years, Minestar, which is known as an engineering, […]
Using AI to Close the Learning Gap
In classrooms of all ages and in schools around the world, teachers are met with the challenge of addressing each student’s individual needs and rate at which he or she learns. At IBM our Watson Education team is focused on leveraging AI to improve learning outcomes and implement solutions that will help all students succeed. […]
IBM Watson Goes to the GRAMMYs
The recording industry has a certain rhythm to it. Throughout any given year, there is a steady drumbeat of new releases from established artists. There are the debuts of fresh new faces and innovative sounds. There is the heartbreaking loss of some of our most beloved musicians. And every year, this complex symphony of events […]