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Media
By Stuart Foster on 21 August, 2019
Ready to thrive in a new age of evolving tastes, emerging technologies and disrupted markets?
Every business will face fresh challenges in the years ahead thanks to evolving markets, advances in technology and fast-changing consumer expectations. Yet, for telecommunications, media and entertainment companies the pace of change is especially swift and the challenges that they face are acutely complex. Meeting the needs of a data-hungry tomorrow Companies operating in these […]
By Andrew Crisp on 3 December, 2018
Customer Experience vs Customer Engagement
With consumers wanting to experience media and content in new ways, Telco and Media & Entertainment companies must find new means to engage with existing and potential customers with the goal of developing new markets, new revenue streams and new business efficiencies. Earlier this year, I joined George Bevir, Editor, IBC365, to discuss the ever-growing trade-off of […]
By Ali Davis on 17 September, 2018
AI can help media companies gain competitive edge. It’s do or die!
Fundamentally, media and entertainment companies thrive by engaging audiences. However, in a world where, on average, adults check their phones 150 times per day, a frequency that rises to 300 times for teenagers* (*Director TV Personalisation, Sky UK, Sept 2018), true engagement – where the audience is invested in the experience and keen to return […]
