Telco Media and Entertainment
Customer Experience vs Customer Engagement
3 December, 2018 | Written by: Andrew Crisp
Categorized: Telco Media and Entertainment
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With consumers wanting to experience media and content in new ways, Telco and Media & Entertainment companies must find new means to engage with existing and potential customers with the goal of developing new markets, new revenue streams and new business efficiencies.
Earlier this year, I joined George Bevir, Editor, IBC365, to discuss the ever-growing trade-off of customer experience vs customer engagement. Here are some of the highlights:
But what can businesses do to drive efficiencies, growth and new business in a customer engagement model?
Read our latest article, “Using AI to Transform the Customer Experience: What Can You Learn from the Past?” to learn how artificial intelligence might be the answer.
Executive Partner, Comms Sector Europe Digital Leader
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