Customer Engagement
By Andrew Crisp on 3 December, 2018
Customer Experience vs Customer Engagement
With consumers wanting to experience media and content in new ways, Telco and Media & Entertainment companies must find new means to engage with existing and potential customers with the goal of developing new markets, new revenue streams and new business efficiencies. Earlier this year, I joined George Bevir, Editor, IBC365, to discuss the ever-growing trade-off of […]