Telco Media and Entertainment

Customer Experience vs Customer Engagement

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With consumers wanting to experience media and content in new ways, Telco and Media & Entertainment companies must find new means to engage with existing and potential customers with the goal of developing new markets, new revenue streams and new business efficiencies.

Earlier this year, I joined George Bevir, Editor, IBC365, to discuss the ever-growing trade-off of customer experience vs customer engagement. Here are some of the highlights:

But what can businesses do to drive efficiencies, growth and new business in a customer engagement model?

Read our latest article, “Using AI to Transform the Customer Experience: What Can You Learn from the Past?” to learn how artificial intelligence might be the answer.

Executive Partner, Comms Sector Europe Digital Leader

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