Andrew Crisp

Executive Partner, Comms Sector Europe Digital Leader

Drew has been an executive in IBM for four years and in this time has held significant roles. Drew led our mobile practice and Apple partnership across Europe for the Communications sector, in a period where field and employee mobile transformation services were a priority. Drew then went on to run our IBM iX and Digital Transformation services, again within IBMs Communications sector, focusing on developing digital strategy, user experience and front office platform propositions and projects for our clients as they started to invest in digital re-invention programmes. Drew is focussed on driving growth for our clients and our market by helping them to consider two things. One, deeper integration of front office consumer services with back office operational solutions, enabled by automation and cognitive solutions to improve customer services and drive down cost to serve; and two, building new business models through data, new consumer products and services and ultimately building business platforms that will create completely new markets. With a career long background in Technology Strategy and delivering technology led transformations to clients throughout, blended with his business acumen (leveraging his diploma in Business Strategy and Innovation), Drew brings a wealth of experience in helping clients to shape and deliver their digital led transformations.