Omnichannel
By David Hogg on 22 January, 2019
Black Friday and beyond – How omnichannel strategies deliver industry-leading growth rates
For retailers, heads of e-commerce, and any executive focused on transformation in the B2C and B2B worlds, Black Friday delivers illuminating insights. Here’s the stat that caught my eye: seven retailers outperformed Amazon in year-on-year growth during the Black Friday week. Given what we know about Amazon, this seems incredible. In Europe we saw some […]