Media & Entertainment
By Ali Davis on 17 September, 2018
AI can help media companies gain competitive edge. It’s do or die!
Fundamentally, media and entertainment companies thrive by engaging audiences. However, in a world where, on average, adults check their phones 150 times per day, a frequency that rises to 300 times for teenagers* (*Director TV Personalisation, Sky UK, Sept 2018), true engagement – where the audience is invested in the experience and keen to return […]