Let’s get personal: CX transformation to a segment of 1
There are broadly three intertwined factors that are driving transformation in customer experience in 2020. And, while wrestling with the complexity behind such change can be daunting, the upside for businesses who get it right can in itself be transformational. The first driver here is customers themselves. In a year that has accelerated online interaction […]
Redefining the contact centre of tomorrow
It’s still early to draw conclusions for the year 2020, however, it’s likely that businesses will remember it as a time when the workplace changed forever. When, for many companies, the sudden shift to remote working and working from home coincided with a surge in customer calls. To face the challenge, customer contact centres need […]
Return to the workplace with confidence
2020 has been the year of unforeseen challenges for businesses and society alike. In the face of crisis, people are becoming increasingly concerned with health and safety measures. To demonstrate to employees that they are protected, organizations need to ensure that health and safety policies are being fully implemented and that there are quick responses […]
It’s time for enterprises to learn from experience
IBM iX European Client Innovation Centres lead, Andrei Savin, argues that customer experience can be both a catalyst and a guiding principle for enterprise transformation. As the world starts to emerge from pandemic-fueled disruption, many of us are sensing an opportunity to consciously reset the way business and society operate. We’re all facing up to […]
Why Salesforce is a secret weapon for digital transformation
As the IBM Bluewolf team publishes its ninth annual The State of Salesforce report, Luis Chiang, Salesforce Innovation Unit Leader, IBM EMEA, argues that businesses facing up to digital transformation can make significant headway by creatively building on a platform they’re probably already using. I’m always excited about the release of The State of Salesforce, […]
The key to exceptional experiences? Harnessing the speed of change
2020 has transformed the way we live and work. With the pace of change only set to accelerate, Tracey Gilbert, Business Unit Leader, Enterprise Strategy & iX, looks at how businesses can use speed as an advantage to design better experiences for customers and employees in the long run. It’s safe to say we’re living […]
Why it’s time to get smart about experience.
As the world’s businesses start to reopen, it’s time to rethink how we move forward. The key to transforming our businesses for the future, writes John Sullivan, Managing Partner, IBM Enterprise Strategy & iX, EMEA, is to lead with experience. Exceptional experience has long been recognised as a critical factor for business success. As customers, […]
Never underestimate the power of the contact centre
In a hyperconnected world, customers have come to expect great experiences – anywhere and anytime – whether they’re checking their bank balance on their mobile, calling a gas company to query a bill or ordering a pizza online. In their quest to meet such modern demands, businesses have expanded their communication channels and this, in […]
Unlocking the potential of industrial digitalisation with 5G
Innovative thinkers across Britain are using their creativity to harness the power of 5G to boost economic productivity, reduce pollution and congestion, and develop the next generation of entertainment. In the North of England the focus is firmly on accelerating the growth of advanced manufacturing across the region. There are many possibilities for innovation and […]
Post COVID-19 Divestments – An Increasing Need for Resilience
Without a shadow of a doubt the COVID-19 pandemic has had a profound impact on humanity and our way of living, and this has required considerable change in how businesses operate and plan for such events. We are witnessing a financial crisis and this is creating ongoing uncertainty in the global economy. The impact is […]
COVID-19 recovery with Artificial Intelligence
Accelerating COVID-19 recovery with Artificial Intelligence As organisations across Ireland are looking to move forward and apply the lessons learnt from the first wave of the pandemic, they are faced with an overwhelming amount of information from within their business. Or ironically, a lack of the information they actually need to solve problems and help […]
CBM4Cloud Workshops
CBM4Cloud Workshops Since the turn of the year, alongside my usual job responsibilities, I have found myself running Component Business Model for Cloud (CBM4Cloud) workshops with our Public Sector clients. For those who are not aware, a CBM4Cloud workshop is a method that IBM uses (with or without a client) to understand the client landscape […]
Burberry supports IBM interns to develop prototype system for product traceability
Burberry’s technology experts were keen to share their knowledge with a younger generation. With coaching from Burberry, students from IBM’s Extreme Blue internship program developed a prototype system that may help to improve product traceability and provide consumers with deeper insights into a product’s lifecycle. Burberry’s commitment to sustainability is long-standing, grounded in the […]
IBM continues to deepen its collaboration with the University of Oxford
Partnerships between academia and business have taken place for hundreds of years and IBM’s involvement stretches back to 1945. In the modern world, these partnerships have become ever more necessary, with universities requiring access to funding, technology and real-world skills, and industry needing greater creativity, invention and vision to tackle problems of the future. With […]
Post-pandemic thinking: how industries can break out of survival mode
The pandemic continues to dominate news headlines around the world. The ongoing pressures of the health crisis emphasise how critical remote working, business agility and digital customer engagement are to business. Business leaders the world over are reflecting on the need to build resiliency, flexibility and agility into their organisations (I explore some of my […]