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Jeremy Worrell
By Jeremy Worrell on 21 August, 2019
Fail … but not TOO fast.
A critical theme of digital transformation is the drive for innovation, and rightly so. Many years ago this was my “thing”. I led work on creative innovation for a client with a household name … and I loved the work. But like any other fashion, innovation easily falls into disrepute. It’s really easy to […]
By Jeremy Worrell on 8 March, 2019
A Beginner’s Guide to IT Marketing
“IT marketing” sounds like a very unusual discipline. Historically, the best-equipped CIOs had analytical backgrounds, and many were natural introverts. Self-promotion may not have come naturally, and where it did it may still have been ineffective. But (as I often claim) the IT function is in a slow fight for survival. Winning means adapting to […]
By Jeremy Worrell on 25 January, 2019
Productising IT Services
It’s great to see Agile ways of working taking such a firm hold in our collective psyche. I’m a big believer, having recently found a few curious (and curiously effectively) ways to use them. Agile’s principles can be applied more broadly than most people recognise, and compliment the dominant “digital” agenda which implicitly drives much […]
