machine learning
Will AI and Machine Learning really make the difference in marketing?
You can’t discuss marketing today without the conversation turning to artificial intelligence (AI) or machine learning (ML). Once touted as the silver bullet for data collection, analysis and customer service, smart marketers are already using the underlying technique to enhance human intelligence. Artificial intelligence (AI) continues to tempt marketing professionals. As marketers, we are driven […]
Marketer and machine: making cognitive work
Yes, cognitive computing is disruptive, in marketing as well as in other areas of business. To be successful, we need a different approach. Yet cognitive is not just about technology, it’s about people. Marketer AND machine: that’s the winning combination. There’s no sense denying it. Cognitive computers are able to process enormous amounts of data […]