Bella Krisifoe
Marketer and machine: making cognitive work
Yes, cognitive computing is disruptive, in marketing as well as in other areas of business. To be successful, we need a different approach. Yet cognitive is not just about technology, it’s about people. Marketer AND machine: that’s the winning combination. There’s no sense denying it. Cognitive computers are able to process enormous amounts of data […]
How cognitive gives CMOs a head-start
Marketing and sales leaders recognize cognitive as a path that leads to a new era for their businesses. Yet, despite this understanding, and a strong dose of optimism, many feel their organizations lack a number of the foundational capabilities needed to successfully implement a cognitive solution. According to a recent study by the IBM Institute […]
Ready or not: CMOs can’t ignore cognitive computing
The answer to marketers’ prayers or one of the most disruptive force their field faces. Either way, cognitive computing is changing the game in marketing ‒ and CMOs know it. They expect their organizations’ cognitive spend to increase within the next three years and have high expectations that it will pay off. There is just […]