Over cookies op deze website Onze websites hebben een aantal cookies nodig om goed te kunnen werken (verplicht). Bovendien kunnen andere cookies met uw toestemming worden gebruikt om het gebruik van de site te analyseren, de gebruikerservaring te verbeteren en voor publiciteit. Raadpleeg voor meer informatie de opties voor uw na te kijken. Door onze website te bezoeken, gaat u akkoord met onze informatieverwerking zoals beschreven in de IBMprivacyverklaring. Om een vlotte navigatie mogelijk te maken, worden uw cookievoorkeuren gedeeld door de hier vermelde IBM-webdomeinen.
Bella Krisifoe
Marketer and machine: making cognitive work
Yes, cognitive computing is disruptive, in marketing as well as in other areas of business. To be successful, we need a different approach. Yet cognitive is not just about technology, it’s about people. Marketer AND machine: that’s the winning combination. There’s no sense denying it. Cognitive computers are able to process enormous amounts of data […]
How cognitive gives CMOs a head-start
Marketing and sales leaders recognize cognitive as a path that leads to a new era for their businesses. Yet, despite this understanding, and a strong dose of optimism, many feel their organizations lack a number of the foundational capabilities needed to successfully implement a cognitive solution. According to a recent study by the IBM Institute […]
Ready or not: CMOs can’t ignore cognitive computing
The answer to marketers’ prayers or one of the most disruptive force their field faces. Either way, cognitive computing is changing the game in marketing ‒ and CMOs know it. They expect their organizations’ cognitive spend to increase within the next three years and have high expectations that it will pay off. There is just […]
