Sabine Scheunert

Vice President Digital & IT Marketing/Sales Mercedes-Benz

‘Ask Mercedes’ – The End of the Car Manual As We Know It

“How do I turn on my rear defroster?” and “What type of fuel does this car need?” are the kinds of questions that can send new car owners diving into glovebox for the car manual. Or, they simply start pressing random buttons, hoping for the best. Those days, however, may be over. Daimler AG and IBM have jointly developed the virtual assistant, “Ask […]