Reece Medway

Media and Entertainment Specialist, IBM Watson, UK and Ireland

Lexus Europe Creates World’s Most Intuitive Car Ad with IBM Watson

According to one of the greatest filmmakers of all time, Alfred Hitchcock, “To make a great film you need three things – the script, the script, and the script.” What happens when you give an Oscar-winning director a script written entirely by artificial intelligence? The answer is the new ‘Driven by Intuition’ advertisement by Lexus. […]