Matthew Shay

Move Over Millennials: Generation Z is Retailers’ Next Big Buying Group

Millennials are currently retailers’ largest demographic, with a massive consumer base dwarfing the size of their once-dominant Generation X predecessors. And they love to shop online — during the 2016 holiday season, more than one-third of online shoppers were Millennials. But just as Millennials overtook Gen X, there’s another big buying group retailers and consumer […]