Craig West

Managing Director, The Weather Company, an IBM Business

Bringing Precision Weather Forecasting to Motorsports with Aston Martin Red Bull Racing

From precision manufacturing and aerodynamic calibration, to tire selection and race-day strategy, Formula One racing is a data-driven sport. To win, racing teams must excel on the razor’s edge, balancing control and strategy with technology and the ability to make critical, real-time decisions in a high-stakes, high-speed environment. Cars can accelerate to 100mph in less […]