Sam Werner is Director of Offering Management for the IBM Software Defined Storage Portfolio. Sam recently returned to IBM after spending time as Chief Marketing Officer at Celonis, an analytics software startup based out of Munich, Germany. Sam has a rich background at IBM where he previously served in various strategy and product management roles including: Director and Business Line Executive for Storage Software, Director of Storage Strategy, and Director of Cloud Strategy. Sam has a deep background in storage and cloud with over 17 years of experience in Enterprise Software and Systems. Sam is an IBM Master Inventor with over 20 patents in Storage development with focus on Business Continuance and Disaster Recovery solutions.