Shira Rubinoff is a recognized cybersecurity executive, cybersecurity & blockchain advisor, global keynote speaker and influencer, who has built two cybersecurity product companies, and led multiple women-in-technology efforts. Ms. Rubinoff provides guidance to numerous Fortune 100 companies in areas related to cybersecurity and company thought leadership, and consults to various organizations in areas of business development and organizational dynamics. She has is a published author (Cyber Minds – Packt publishing), has published many articles, and lectures, on topics related to the human factors of cybersecurity, blockchain, and related topics, and holds several patents/patents-pending in areas related to the application of psychology to improve information technology and cybersecurity.