Entrepreneur and marketing professional with more than 15 years of experience in technology marketing, managing hardware and software solutions. Sandra Peláez is currently leading product marketing for IBM’s modern data protection portfolio. In this role, Sandra is responsible for executing the marketing strategy, and analyzing the IT infrastructure market including storage and data protection. Previously, Sandra was with IBM’s Software Group where she was marketing manager for Tivoli and Information Management. After that Sandra was Territory Marketing Manager and Product Marketing Manager for Tape solutions in IBM. Sandra holds a BA degree from La Salle University and a Marketing diploma from Tecnológico de Monterrey University.