Digital Reinvention
Are you worried about data residency and privacy regulations issues while doing a marketing campaign? No more!
July 5, 2018 | Written by: Prakash K. Mohapatra
Categorized: Digital Reinvention
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India is one of the fastest growing digital economies in the world and is poised to become a trillion-dollar digital economy in the coming few years. India will have a 90% mobile penetration by 2022 and is projected to have close to 850 million internet users. Businesses will reap tremendous value from this growing digital infrastructure and consumers will be at the center stage of India’s trillion-dollar digital economy aspiration. But this tremendous digital business opportunity comes with challenges as well for all businesses. On one side, businesses are increasingly looking at data driven insights to engage with their customers and create personalized experiences. On the other hand, they need to comply with many new laws and regulations around data privacy, protection and transfer.
Data privacy, sovereignty, and residency are some of the pertinent issues that are just not weighing on the large corporates only- they have kept the tech vendors on their toes as well. Increasing concerns around data privacy and governance have forced them to design solutions that measure up to the customers’ expectations as well as address such issues at hand.
To help businesses such as insurance, banking, retail and government agencies tap the immense opportunity of this digital marketing space, we are helping clients create world class marketing campaigns which are personalized, contextualized and real-time with the help of our Watson Customer Engagement services. On 30th May,2018 IBM announced its market leading AI Powered Enterprise Marketing Cloud solution being offered from its cloud data center in India. Having a data center within India will also help you meet data residency and regulatory requirements, especially if you operate in the banking and insurance industries requiring greater control over marketing data.
Data responsibility is an area in which IBM is a leader, and it has always been IBM policy that the client determines where their data is located and how it is accessed. IBM Enterprise Marketing Cloud solution availability in India will enable marketers of Indian businesses and government agencies to create unique customer journeys, while ensuring that their clients have more control over their marketing data in line with data privacy regulations of Govt. of India.
IBM Enterprise Marketing Cloud solution allows digital marketing professionals to unlock value by exceeding revenue, customer loyalty, and customer engagement goals via personalized, automated, multi-channel marketing programs. You can deliver the smartest campaigns and perfect customer experiences with AI-powered capabilities and seamless access to customer behavioral and profile data to construct any marketing program you desire. The AI-powered Marketing Assistant saves users time and effort (tasks that take hours can be completed in minutes) and helps marketers make better decisions.
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Click here to learn more on IBM Enterprise Marketing Cloud (Watson Campaign Automation) solution.
WW Product Marketing Manager, Watson Customer Engagement
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